Woodward Media - Rockstar HQ

Rockstar HQ - Album Campaign (Dissertation)

This project was my final major project in my university studies, I tasked myself with connecting with a new and upcoming rap/hip hop artist and helping them by creating the promotional material and release campaign for their new album.

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First I began with finding an artist which I was able to do using different forums and social media platforms, I was able to get in contact with an artist named RKN Gray from South Africa.

He told me that his album was to be called Rockstar HQ so from there I began writing down ideas and sketching some out before landing on the Idea of having a skull in the desert.

However he also needed art work for an upcoming single leading up to the album release so to link the two together I decided to move along with the idea of creating a small narrative between the two covers both being linked and set in the same scene.

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Skills Used

Cinema 4D - To create these covers however I challenged myself with using Cinema 4D, using the program regularly throughout my studies I was able to make the setting and texture it to a professional standard and after a few edits to the positioning and actual models in the scene I created a Single Cover me and the client were happy with.

Photoshop - I used Photoshop to add the final touches to the single cover adding light rays using the gradient tool and then dropping the opacity so that you can slightly see where the shadows are coming from.

Mind Map

Single Cover Concept

Album Cover Sketch

Single Cover Test Render

Single Cover First Draft

Single Cover Final Render

Finished Single Cover

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Creating the Album Cover - Differently to the Single Cover to create this I had to learn how to Sculpt using the tool set provided within Cinema4D after a few watching a few tutorials I was able to model the skull which is seen in the Album cover.

Sculpting Speed Art

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After Creating the main focus of the project I then used the theme to tackle the rest of the deliverables below using a variety of programs like Photoshop, After Effects and Spark AR Studio, you can see the rest of the content I created for the project below.

Project Deliverables

• Single cover (clients request)
• Album cover
• Motion design teaser promos
• Promo posters
• Spotify canvas (live video)
• Apple music animated cover
• Merchandise designs
• Social media revamp
• Spark AR filter
• Instagram/Social Media Stealth Campaign